San Francisco, CA, United States, 30th Jan 2025 – Maxuria, a Bay Area-based innovative online marketplace specializing in pre-owned luxury goods, is officially announcing its platform, offering global buyers unprecedented access to China’s vast second-hand luxury market.
Founded in mid-2024 by Dr. Wenliang Zhang and Chong Zhang, Maxuria leverages cutting-edge technology and deep industry expertise to streamline authentication and export processes, ensuring seamless cross-border transactions.
With China’s pre-owned luxury market estimated at $60 billion, international buyers have long faced barriers such as language constraints, complex customs regulations, and concerns over authenticity. Maxuria addresses these challenges with an end-to-end solution that facilitates secure and transparent transactions for luxury handbags, watches, and fine jewelry.
Founders with Proven Expertise
Dr. Wenliang Zhang, Co-Founder of Maxuria, brings over a decade of experience in the luxury resale industry. She is the owner of China’s top-selling second-hand luxury store on RedNote, where she has cultivated a following of over 260,000 luxury shoppers. Her expertise in authentication, sourcing, and customer engagement has made her a trusted authority in the space. Co-founder Chong Zhang complements this expertise with a background in technology and e-commerce, having worked at a top-tier tech company and a leading e-commerce startup. Their combined experience has positioned Maxuria as a premier platform for international luxury resale.
Ensuring Authenticity with a Rigorous Multi-Layer Verification Process
Trust is the cornerstone of luxury resale, and Maxuria has implemented a robust four-layer authentication process to guarantee the legitimacy of every item sold:
- In-House Authentication – A dedicated team of luxury experts meticulously verifies each product before listing.
- Government-Approved Inspection – Items undergo mandatory certification by government-recognized authenticators to comply with Chinese customs regulations.
- Third-Party Verification – Buyers can request additional authentication from industry-leading third-party services at no extra cost.
- Lifetime Return Guarantee – Maxuria offers a lifetime return policy for counterfeit items, ensuring complete buyer confidence.
Revolutionizing Cross-Border Luxury Resale
Maxuria has forged key partnerships with Chinese customs and inspection agencies to simplify the export process of second-hand luxury goods, overcoming longstanding regulatory hurdles. The platform provides a legally compliant and efficient pathway for international buyers to source pre-owned luxury products from China without the need for direct travel.
“We’ve worked extensively to remove the complexities of international luxury sourcing,” said Chong Zhang, Co-Founder of Maxuria. “By integrating authentication, export compliance, and seamless logistics, we’re making China’s luxury resale market accessible to buyers worldwide.”
Expanding Access to Luxury Brands and Digital Innovation
Maxuria offers a meticulously curated selection of pre-owned luxury goods, featuring iconic brands such as Hermès, Chanel, Louis Vuitton, Rolex, Patek Philippe, Cartier, and Bulgari. The company continuously updates its inventory to ensure buyers have access to the latest arrivals.
Looking ahead, Maxuria is set to integrate advanced AI-powered shopping tools, including virtual try-ons and personalized recommendations. Additionally, the company is pioneering livestream luxury shopping for international audiences. “We’ve officially partnered with TikTok to launch pre-owned luxury live shopping, building on our success in China,” said Dr. Wenliang Zhang, Co-Founder of Maxuria. “Our TikTok live sessions will debut in February 2025, bringing an interactive shopping experience to a global audience.”
Strengthening Global Partnerships in Luxury Resale
Beyond individual buyers, Maxuria collaborates with luxury retailers, second-hand platforms, and procurement partners across the U.S., Europe, Japan, and the Middle East. By streamlining sourcing and authentication, Maxuria eliminates the need for physical visits to China, allowing businesses to source inventory digitally with full confidence.
“Maxuria has transformed how luxury goods are sourced from China,” added Dr. Wenliang Zhang. “We’re empowering global buyers and businesses with a secure, transparent, and technology-driven solution.”
About Maxuria
Maxuria is a Bay Area-based online marketplace dedicated to unlocking China’s second-hand luxury market for global buyers. Founded by industry veterans with expertise in luxury resale and e-commerce technology, Maxuria is committed to authenticity, innovation, and seamless cross-border transactions.
For more information, visit www.maxuria.com or contact info@maxuria.com
Media Contact
Organization: Maxuria
Contact Person: Chong Zhang
Website: https://www.maxuria.com/
Email: info@maxuria.com
City: San Francisco
State: CA
Country: United States
Release Id: 30012523170
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